British American Tobacco is the world’s most international tobacco group  employing more than 57,000 people in over 180 countries around the world.

British American Tobacco (Cambodia) Limited, a subsidiary of British American  Tobacco Group, has been the market leader in Cambodia since its establishment in 1996. 

• Participate in company’s long-term strategy planning and portfolio plan formulation.
• Support the development of the consumer & customer strategies.
•  Ensure development and refinement of forward-looking, actionable and meaningful customer and consumer segments.
•  Recommend priority segments, objectives and approach.
•  Generate innovative ideas on how to approach customer & consumer segments.
•  Drive the business operational planning process in the End Market by ensuring:
•  Formulation and tactical execution of the Marketing plan is integrated across functions and aligned with the defined Marketing strategy.
•  Validation of plan to ensure line of sight from consumer segment strategies through Brand and Trade activities.
•  Development of a comprehensive, integrated and effective Cycle Grid (Cycle Plan).
•  Development of accurate sale volume forecast.
•  Information systems effectively support the planning process.
•  Drive the Sales & Operation Planning platform (Pre-SOP & SOP), to the efficiency and effectiveness of the Supply Chain & Secondary Supply Chain processes. 
•  Provide high quality monthly information input to the area and region regarding Marketing business information and End Market planning information.
•  Use long-term macro-economic forecasts for the total tobacco market, short-term forecasts and competitive business scenarios as input to develop strategic corporate and marketing plans.
•  Deliver highest organizational capability in consumer, customer and market insights by:
•  Ensuring guardianship and correct application of ORACLE methodologies within the End Market. 
•  Ensuring implementation of all marketing research & information common platforms and best practices.
•  Manage Research Agency in ensuring BAT obtains the research and consumer / trade insights it needs at the quality required for better planning and execution. 
•  Embed consumer centricity in all layers of Marketing by providing the marketing team with appropriate training in the effective use of marketing research system and information analysis.
•  Participate in the definition of regulatory and excise strategy and consumer pricing guidelines, providing market context and consumer requirements, and developing strategic scenarios (e.g. price war)
•  Manage budget for all the initiatives performed in the Planning and Insights area to ensure synergy, objectivity, and prioritization of spend by working closely with area SP&I team.

• Brand and Trade activity development
•  Oracle methodologies / MR&I common platforms and best practices
•  Forecasting techniques
•  Competitors analysis
•  Research management and design
•  Marketing planning process
•  Marketing Finance knowledge
•  Assessment of planning as measured by other functions in terms of:
•  Ability to solve conflicts.
•  Involve and get input from all relevant areas of the business.
•  Coordination between Brand & Trade to ensure alignment across functions.
•  University degree in Business Management or related business discipline.
•  3-5 years Managerial experience in a multinational environment, with at least 3 years marketing management. 
•  Motivating, coaching and developing people
•  Effective communication, presentation and facilitation skills
•  Negotiation and influencing skills
•  Project management
•  Agency management