• Develop strategies and tactics to get the word out about our company and drive the qualified traffic to our frond doors
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and acquisition channels – content creation, content, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy writing, performance analysis, and much more
• Produce valuable and engaging contents for our websites and blog that attract and convert our target groups
• Build strategic relationships and partner with key industry players, agencies, and vendors
• Be in charge of marketing budget and allocate/invest funds wisely
• Measure and report performance of marketing campaigns, gain insights, and assess against goals
• Lead and manage team of marketers and designers
• Coordinate with relevant departments especially sales force to deliver smooth marketing activity execution
• Collate and analyze market insights and recommend campaigns/actions to management.