** Marketing Executive Event Task: Marketing Executive (BTL)
• Planning, development and execution of BTL acquisition strategy
• Be the Marcomm's point of contact for all BTL acquisition activity
• Interact cross-functionally with sales, marketing and base management teams
• Work with the relevant sales channels to develop bespoke BTL activity for each
• Liaise with marketing team to ensure strategy and activity in line with overarching marketing activity
• Develop & champion the brands BTL acquisition communication roadmap
• Ensure all BTL Comms is in line with established brand guidelines (e.g. look and feel, tone of voice, etc.)
• Responsible for the evaluation of all relevant communication activity
• Conduct post campaign analysis to establish best practice messaging, execution & results
** Other Tasks:
• Copy, print, scan and collect sample of communication materials and premium
• Assist additional tasks as assigned by supervisors.