• Collaborate with the sales teams of each region/area to gather primary market data and information on competitors’ movements based on the 4P’s principles of marketing.
• Conduct market surveys of targeted areas, regions, channels, segments, and/or customers.
• Analyze primary data (market surveys, total sales volumes, selling prices, customer satisfaction ratings, etc.) and secondary data (economic indicators, private investments, government budget, etc.). Prepare reports based on these analyses.
• Analyze the market situation and performance of the company across all dimensions (products, prices, services, etc.). Propose plans to protect the company’s positioning and to maintain or increase the company’s market share.
• Collaborate with other departments and functions to ensure that essential services, such as transportation, product delivery, and training programs, are delivered effectively and efficiently.
• Closely monitor the actual results of the execution of plans and strategies in comparison with targeted achievements. Prepare performance reports for each area and region.
• Perform other duties as assigned.