• Collaborate with the sales teams of each region/area to gather primary market data and information on competitors’ movements based on the 4P’s principles of marketing.
• Conduct market surveys of targeted areas, regions, channels, segments, and/or customers.
• Analyze primary data (market surveys, total sales volumes, selling prices, customer satisfaction ratings, etc.) and secondary data (economic indicators, private investments, government budget, etc.). Prepare reports based on these analyses.
• Analyze the market situation and performance of the company across all dimensions (products, prices, services, etc.). Propose plans to protect the company’s positioning and to maintain or increase the company’s market share.
• Collaborate with other departments and functions to ensure that essential services, such as transportation, product delivery, and training programs, are delivered effectively and efficiently.
• Able to make decisions related to functional performance and strategy:
- Support marketing initiatives by constructing forecasts and analytical models based on multichannel activities.
- Propose, establish and develop performance metrics and tracking processes to measure the effectiveness of the proposed marketing strategies or models. Accountable for the adherence of all models in use including reporting of model performance.
• Able to make decisions related to routine work or each assignment:
- Formulate quantitative and qualitative analyses of marketing campaigns
- Work closely with marketing analysis manager and management team to identify opportunities, propose and analyze potential large-scale initiatives, and facilitate data-driven decision-making
• Able to make decisions related to budget or other expenditures:
- Propose functional budget plan.