• Manage organic and paid social media marketing, Facebook, Twitter, Linkedin and Instagram.
• Manage paid marketing, digital (upstream).
• Communicate Pi Pay’s brand positively and in our unique voice to attract our customers.
• Maintain an organized content/campaign calendar.
• A/B test and optimize social and digital campaigns.
• Manage relevant, original, high-quality content (images, videos, and written).
• Generate inbound traffic to increase engagement and social following, Facebook, Instagram, Linkedin, and Twitter.
• Analyze key metrics and optimize strategy as needed.
• Compile weekly, daily metric reports for all social and digital marketing campaigns.
• Develop a strategy and implement a proactive process for increasing social and digital presences.
• Deploy and optimize user acquisition campaigns on social and digital channels.
• Report notable threats to appropriate departments.
• Monitor useful benchmarks for measuring the impact of performance marketing campaigns, social and digital.
• Manage communication and responses for social media and digital channels, comments, reviews and messaging.