British American Tobacco is the world’s most international tobacco group employing more than 57,000 people in over 180 countries around the world. British American Tobacco (Cambodia) Limited, a subsidiary of British American Tobacco Group, has been the market leader in Cambodia since its establishment in 1996. 

•  Minimum a bachelor’s degree holder
•  At least 2 years experiences in managing Key Account and HoReCa
•  Well-rounded experience is preferred.
•  Experiences in managing field force in FMCGs

• Translate marketing strategy into a Channel strategy, defining guidelines for the trade operational plan
•  Build and maintain the national Channel database through integration & consolidation of horeca assessments from area managers
•  Develop and implement a trade coverage plan for horeca outletsSupport BDM in the definition of trade & route to market strategy, clarifying channel outlets’ requirements
•  Identify and obtain exclusive contract with key strategic channel outlets for retail media. Negotiate trading term with outlets in the best interest of the company and Minimise commercial risks in the channel
•  Ensure that objectives in terms of availability, visibility, volume and customer price of products are achieved for the channel
•  Increase levels of Channel trade support and loyalty by enhancing understanding of the Channel trading environment and establishing close working relations with the Channel trade.
•  Coordinate implementation of brand and trade programmes in channel outlets
•  Manage an efficient and effective channel team through on-job training, motivation and staff development in order to deliver brand and trade programmes that are superior to the competition in this channel. Manage budget for trade programmes developed for the channel and operational expenses
•  Propose goals and KPIs for the trade programmes developed for channel, and track ongoing results
•  Ensure that channel team and trade partners are well-trained and aligned with BAT’s International Marketing Standards, Global Channel Strategy and all Corporate Guidelines
•  Champion innovation in development of trade programmes in order to ensure competitive advantage in the channel
•  Ensure that channel team captures innovative ideas from customers and consumers