British American Tobacco is the world’s most international tobacco group  employing more than 57,000 people in over 180 countries around the world.

British American Tobacco (Cambodia) Limited, a subsidiary of British American  Tobacco Group, has been the market leader in Cambodia since its establishment in 1996. 

•  University graduate with solid academic results preferably in business / marketing management 
•  Minimum of 2-3 years experiences in Brand Marketing, 1-2 years Trade Marketing experience preferred 
•  Comprehensive Marketing experience acquired in a FMCG company, preferably cigarette experience 
•  Strategic thinking, analytical skills and decision making skills 
•  The ability to identify, recruit, train, and develop potential management personnel from a low knowledge base in fundamental together with the ability to identify core cooperate requirements and implement them 
•  Convincing personality with very good communication skills and coaching skills 
•  Be self- assertion and self confidence 
•  Be creative, flexible, and innovation 
•  Be a team player 
•  Drive for result 
•  Motivate & inspire people towards to a positive learning environment 
•  Be able to engage with and influence both local and above market key stakeholders, international creative agencies and various marketing stakeholders 
•  Influence level of English writing and speaking ability 

• Develop brand strategies and ensure they are in line with corporate objectives in respect of volume, value, shares, contribution, cash flow and brand health indicators. 
•  Ensure brand strategies cover the areas of product, packaging, communication, distribution and pricing and are incorporated into corporate annual market plans. 
•  Write and gain approval for annual brand plans supported by expenditure budgets 
•  Establish and control brand standards in the area of product, packaging, price, distribution, consumer engagement, and retailer engagement programs 
•  Manage all aspects of brand communication including 
•  Briefing and managing brand communications to agency to ensure effective brand activities are developed produced and implemented and are in line with brand strategies 
•  Ensuring effective brand merchandising and consumer’s/ retailer’s activities, which are relevant for the target group and are feasible to implement in local market. 
•  Identify research requirements initiate and monitor consumer insights to achieve clear understanding of the market environment and utilize obtained information as direction for further brand development. 
•  Identify, gain approval for and manage new brand and product development projects, which will satisfy consumer needs and hence contribute to future corporate growth and profit objective. 
•  Monitor and analyze market developments, competitive and brand performance and incorporate relevant information in reports on brand performance shortfalls, if any. 
•  Improve brand profitability’s through identifying and implementing cost control opportunities and ensuring team members control and justify every element of marketing spend. 
•  Apply best practice in brand management to optimize efficiency and effectiveness