• Develop product positioning and branding/promotion strategy for the assigned product
• Work with agencies to develop unique selling points for the assigned product
• Communicate and educate unique selling points to call center and sales team
• Campaign management planning – integrated marketing approach by supervising end to end from execution to results monitoring, re-strategize if necessary (cross functional implementation: online, social media, ATL, trade marketing, retail and events/activation)
• Proof reading all marketing communication messages for the assigned brand
• To Work closely with analysis, trade marketing and sales team and develop strategic recommendations, guide market research analysis and define brand elements and tone.
• To find ways to further enhance the branding of a product or service, as well as develop a marketing plan through analysis of current market data and trends.
• Work under integrated marketing manager and ensure a consistent and effective brand message.
• Serve as brand detective and be able to communicate between company and agencies for annual strategic plan