• Conduct annual pricing review to identify potential Revenue Management benefits (based on RM analytics, market intelligence, etc) and set guardrails on customer pricing, promo, trade terms, and mix execution, e.g.:
1.Brand Portfolio Pricing & Pack-Price Architecture: Advise marketing on setting of target consumer brand prices, conduct white space analytics, translate optimal consumer brand prices (RRP) to SKU list price, set net 2 and 3 price guardrails and monitor consumer and net price realization by SKU/account
2.Mix: Analyse current mix performance, identify mix opportunities, support prioritization of SKU mix based on profitability-potential analytics, help set SKU mix allocation and track execution
3.Promotions: Continuously track promo performance (uplift, ROI) using promo analytics tool and set mandatory promo guardrails by brand, account, pack type
4.Discounts & Trade Terms: Identify profit pool opportunities and defensibility risks, set Trade Term framework and guardrails; support TT negotiations on how to improve SMART conditionality
• Support other functions within the company on Revenue Management topics & processes , e.g.:
1.Support Finance on allocation of resources/funding by accounts, brands and pack types and help Finance set RM targets based on collective insights and recommendations
2.Support Sales with development of account plans and promo calendar within RM guardrails
3.Support Marketing with setting optimal brand / portfolio pricing (e.g. based on elasticity)
4.Support innovation agenda with RM market insights (on pricing / positioning / white spaces)
5.Manage interaction and collaboration between different functions/roles on RM topics